The City of Arborly Love campaign began in the Spring of 2014 to promote TreePhilly’s yard tree giveaways. Developed by Masterminds Agency, the City of Arborly Love campaign has brought in participants and tree lovers from all over the city for nearly five years. The City of Arborly Love ties in everything we love about Philadelphia with everything we love about trees. The City of Arborly Love will help us transform Philadelphia into a city with deep roots and far-reaching branches!