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City of Arborly Love Marketing Campaigns

The City of Arborly Love campaign began in the Spring of 2014 as a way to promote TreePhilly’s yard tree giveaways. Developed by Masterminds Agency, the City of Arborly Love campaign has brought in participants and tree lovers from all over the city for three years! The campaign kicked off with an event hosted by former Mayor Nutter and an anthropomorphic “spokestree,” and includes posters, mottos, and fun websites every year. The City of Arborly Love ties in everything we love about Philadelphia with everything we love about trees, and truly helps us transform Philadelphia into a city with deep roots and far-reaching branches!

Seasonal Campaigns